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Museu do Ipiranga


Visual Identity

Environmental

The Museu do Ipiranga, specialised in history and material culture, is the oldest public museum and one of the most visited in the city of São Paulo. Located on top of Ipiranga hill, it marks the place where Dom Pedro I proclaimed the independence of Brazil. After 9 years closed due to serious structural problems, the Museu do Ipiranga reopens fully restored, modernized and expanded. The museum’s extensive collection was revisited by curators from the University of São Paulo and is now offered, in an updated, critical and accessible manner, in 12 new exhibitions, totaling 4,000 pieces on display in 5,456 square meters, with exhibition design by Metrópole, visual communication and exhibition wayfinding by ps.2, and interactive interfaces by 32Bits. The two major curatorial axes that divide the museum’s exhibitions were differentiated by the background colour of the panels: light gray in the exhibitions of the axis “To understand the Museum” and graphite gray in those of the axis “To understand society”. In addition, specific colours for each exhibition and a clear system of text hierarchies allow visitors to identify the main and sub-themes of each one of them, facilitating their journey through the museum. 

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