ANFACER – The Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products – established in 1984, represents the Brazilian ceramic industry and supports its development, market competitiveness and representativeness. PS.2 developed a new brand, visual identity and communication standards, for printed and digital medias. The logo is inspired on the shapes of the national flag and the tradition of brazilian modernist ceramic tiles, developed by great artists such as Athos Bulcão in the 1950s.