Anfacer Overview 2016
Client ANFACER
Font Family Avenir, by Adrian Frutiger
Colors CMYK + Pantone Mettalic
Paper Uncoated
Technique Offset
Award Distinction prize at the 12th Brazilian Graphic Design Biennial
ANFACER – The Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products – established in 1984, represents the Brazilian ceramic industry and supports its development, market competitiveness and representativeness. PS.2 developed a new brand, visual identity and communication standards, for printed and digital medias. The logo is inspired on the shapes of the national flag and the tradition of brazilian modernist ceramic tiles, developed by great artists such as Athos Bulcão in the 1950s.