Located in the historic center of São Luis, the Vale Maranhão Cultural Center aims at the diffusion and cultural exchange, bringing to the public the best production of local and foreign artists. Ps.2 was responsible for logo creation, branding, signage, website, uniforms, catalogs and other promotional items. The identity came from a research of the rich local culture, drawing from the different artistic manifestations representative graphic elements: shapes, patterns and colors. From the simplification of these elements a modular pattern was created, which served as the basis for various applications, from printed to building signage.