Marking the opening of the new Sesc Avenida Paulista, the exhibition Bill Viola – Visions of Time brings about twelve works by the American artist produced since the 2000s. Bill Viola’s work is focused on visual arts, with installations, videos and performances. In this exhibition, he investigates the cycles of life, death and rebirth, and how man relates to the passage of time. The visual identity created for the exhibition makes use of a gray gradient, which, applied to the exhibition title, reiterates the movement and fluidity present in the artist’s works. The promotional folder presents the same concept, and once unfolded, turns into a poster with images of the work. Exhibition design by Alvaro Razuk.